Shopify · Outerwear · Custom Theme
FRZN
A custom Shopify theme for an arctic outerwear line
A fully custom Shopify theme built section-by-section for a cold-weather outerwear concept — no stock theme underneath. Every screen, from the hero rotator to the product template, was written from scratch to carry the brand’s technical, off-world tone.
01
Built as real sections, not a template
- A custom hero rotator (frzn-hero-rotator.liquid) carrying rotating drop copy — “COLLECTION ARCTIC 01™”, “[ SERIES: STASIS MK.I ]”.
- A dedicated new-collection grid (frzn-new-collection.liquid) for drop-based merchandising — “[ DROP 01 / COLD OPS ]”.
- A custom product template (product.farz.json + main-product-farz.liquid) and collection template built outside the default Shopify schema.
- A proof-and-reviews section (frzn-proof-reviews.liquid) and a look-rotator for styled outfit shots, plus a theme-specific footer.
02
A concept build, not a live store
This one is theme code and product art, not a published storefront — there is no live URL to link to. It is here because the section architecture is real, hand-written work, not a screenshot of someone else’s theme.
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